2020 – 2021 were years of adapting. 2022 is the Era of Alignment. Brands need to embrace an adaptive mindset in future business success. Combined with clear and real-time understanding of consumers and their ‘changing’ behaviours, and brands to become well positioned to hone their messages, allocate their ad spend, adjust their media mix, and […]
This week has been all about data and analytics, looking at forecasting and campaign performance. As I was in the middle of constructing a report my husband sends me a rather interesting article link. This article inspired me to share my thoughts on ‘Big Data’ and stimulate a conversation to gain more awareness in the […]
How to gain digital success. Here we explore the simplest methodology; Analysis, Optimisation and Strategy.
With recent explosion of fitness trackers, smartwatches and smart jewelry let’s take a look at what wearable technology is (if you ever wondered). It’s basically a technology gadget that you wear or now attach to your body. They are web connected and loaded with smart sensors and connected (mostly via Bluetooth) to your smartphone or […]
I have been speaking about robots and the impact these Autonomous Data Machines (ADMs) will have on our future jobs for a little while, and I wanted to share how real it is. You can now purchase robots online in various countries. Australia is not part of the list yet but I am hearing rumors […]
I Just want to share a few exciting things to come from Google in the next few months, (a fresh wrap from yesterday’s Google Masterclass). AdWords changes, if you haven’t already noticed the text ads are changing to be Extended Text Ads (ETAs) so from October onwards if you are setting up new campaigns you […]
Making your Website Content Search Engine Friendly Let’s firstly identify What Are Search Engines? Search engines are programs that search documents by identifying a database that corresponds to specific keywords and returns a list of documents where the keywords were found. A search engine is really a general class of programs. The term is used to describe systems like […]
With so many social media channels active how do businesses differentiate and prioritize what social channel will give them the most relevant ROI. The two most dominant identifiers are; What is your Social Value? What is your Social Success Metric? Identifying your Social Value and Success Metric are the foundations prior to even considering what […]
I often get asked to evaluate Social Media channels and in particular content. As I do this on a daily basis I appreciate that this can be a daunting task for most, so I wanted to share a few tips to get you on your way before the year ends. Social sharing is an always […]
Keeping up with technological change in our current time is becoming critical for businesses. Technology and Digital Media’s rapid change has placed businesses in the ‘Digital Age’ whether we realise this or are still accepting it. We know that traditional business models are now antiqued. Everything starts with online whether we look for a new home, plan our […]